Social media best practices can guide your online activity, but ultimately, showcasing the personal traits that win you repeat clients and referrals is the best way to earn a more valuable, engaged audience on Facebook, Twitter, and other channels.

Simply put: Be social.

Here are three ways to increase your social engagement:

  1. Put your personality on display by writing posts that reflect the energy and tone you bring to in-person meetings.
  2. Post less about yourself and more about your value to clients (for example, details of your marketing successes or snippets of the type of market research you provide).
  3. Engage visitors in two-way conversations whenever you can.